From September, at the beginning of the new school year, the weekly children's publication "Cool Magazine", with the support of the Russian Geographical Society, will begin publishing a unique geographical project - "Reserve History". The project is dedicated to the 100th anniversary of Russian conservation.
How to attract children to study geography? How to draw their attention to the richness of nature and teach them to protect the environment? The editors of the popular children's weekly decided to tell an exciting story about the adventures of two schoolchildren, Mitya and Katya, and their geography teacher Anatoly Afanasyevich. The heroes will have a long journey through 10 nature reserves in Russia. The journey will begin from the Caucasian and Great Arctic Nature Reserves. The authors will keep the remaining 8 locations secret for now.
The editors decided to add mystery and magic to the story. Therefore, the little heroes, led by an experienced traveler and teacher, have an important task: they need to find an unstudied mysterious animal - the elephant mower. The secret of the elephant mouse will be revealed at the very end of the adventure.
The optimal form of presentation was chosen for the project - a comic book, in which drawn characters are combined with real photographs of natural reserves, unique animals and rare plants. Real footage will add realism to the fictional story and show all the beauty of the protected nature.
We are sure that the comic will be interesting not only for children, but also for parents. School teachers will also be able to use it. It’s so easy to involve a child in the educational process with the help of riddles and intrigue,- says the deputy editor-in-chief of “Cool Magazine” Valeria Merkulova.
Our project provides interactivity, says the head of the marketing department of the publishing house Korotun Polina, - n It is important for us to keep in touch with children. Children will track the heroes' movements and give them advice! On the Cool Magazine website and in the official group of the publication, a geographical relay race starts along with the project. And at the end of the year, children will have a big quiz based on the comic strip..
The first issue of “Reserve History” is scheduled for September 2 in “Classroom Magazine” No. 33.
Comics in the service of geography.
From September, at the beginning of the new school year, the weekly children's publication "Cool Magazine", with the support of the Russian Geographical Society, will begin publishing a unique geographical project - "Reserve History". The project is dedicated to the 100th anniversary of Russian conservation.
How to attract children to study geography? How to draw their attention to the richness of nature and teach them to protect the environment? The editors of the popular children's weekly decided to tell an exciting story about the adventures of two schoolchildren, Mitya and Katya, and their geography teacher Anatoly Afanasyevich. The heroes will have a long journey through 10 nature reserves in Russia. The journey will begin from the Caucasian and Great Arctic Nature Reserves. The authors will keep the remaining 8 locations secret for now.
The editors decided to add mystery and magic to the story. Therefore, the little heroes, led by an experienced traveler and teacher, have an important task: they need to find an unstudied mysterious animal - the elephant mower. The secret of the elephant mouse will be revealed at the very end of the adventure.
The optimal form of presentation was chosen for the project - a comic book, in which drawn characters are combined with real photographs of natural reserves, unique animals and rare plants. Real footage will add realism to the fictional story and show all the beauty of the protected nature.
“We are sure that the comic will be interesting not only for children, but also for parents. School teachers will also be able to use it. It’s so easy to involve a child in the educational process with the help of riddles and intrigue,” says Valeria Merkulova, deputy editor-in-chief of “Cool Magazine”.
“Our project involves interactivity,” says Polina Korotun, head of the marketing department of the publishing house, “it is important for us to keep feedback with children. Children will track the heroes' movements and give them advice! On the Cool Magazine website and in the official group of the publication, a geographical relay race starts along with the project. And at the end of the year, children will have a big quiz based on the comic strip."
REFERENCE:
Russian Geographical Society- All-Russian public organization of Russia, one of the oldest geographical societies in the world. It brings together specialists in the field of geography and related sciences, as well as enthusiastic travelers, ecologists, public figures and everyone who seeks to learn new things about Russia and who is ready to help preserve its natural resources. Today the Russian Geographical Society has 19,276 members in Russia and abroad. Regional branches of the Company operate in each of the 85 constituent entities of the Russian Federation. Since 2009, the President of the Society has been the Minister of Defense of Russia Sergei Kuzhugetovich Shoigu. Hundreds of expeditions organized by the Society played a major role in the exploration of the Arctic, Siberia and the Far East, Middle and Central Asia, Australia, and the World Ocean. The main activities of the Russian Geographical Society are expeditions and research, education and enlightenment, nature conservation, publishing books and working with youth.
"Cool magazine"- a modern interactive weekly for children 7-13 years old - published by the Open Systems publishing house since 1999. According to the results of the annual competition of the Association of Print Distributors (ARPP), “Cool Magazine” was recognized as the sales leader in the print media market in the category “Children’s Publications” in 2015. Weekly circulation - 55,000 copies. The publication is distributed throughout Russia by subscription and retail.
Open Systems Publishing House is a Russian media company that produces highly professional business publications for specialists and managers from such industries as information technology, computer systems, telecommunications, data networks, printing and medicine, as well as popular weekly publications for children. Our publications: “Open Systems. DBMS", "Journal of Network Solutions/LAN", Computerworld Russia, "PC World", "Director of Information Service" (CIO.RU), Windows IT Pro/RE, What Hi-Fi, "Attending Physician", "Publish. Design. Layout. Print", "Cool Magazine", "PonyMashka".
Open Systems Publishing House LLC
Nomination:
Best Media Coverage
Name of the project:
Series of publications “Reserve history” (to the 100th anniversary of the conservation work in Russia)
Project description:
The series of publications “Reserve History” about the journey of schoolchildren through the reserves of Russia is implemented in the comic book genre on the pages of the weekly children's publication “Cool Magazine”. Special modern visual and playful presentation of the material made it possible to convey scientific knowledge of geography to the children's audience in an accessible, exciting form; gave an opportunity to talk about the serious problems of preserving the country’s natural wealth, the need to take care of the environment, the environmental problems of the planet and the contribution of the younger generation to the future of humanity. All materials for publications were prepared in close contact with employees of the illuminated reserves. The project culminated in a final quiz based on the comic book materials. Five winners of the quiz received prizes from Cool Magazine.
Project geography:
All regions of the Russian Federation
Goals and objectives:
The main goal of the project is to attract the attention of a wide audience to a significant date - the 100th anniversary of the nature reserve business in Russia and to introduce readers to the nature reserve business of Russia and the activities of the Russian Geographical Society, which laid the foundations of the domestic nature reserve business. Popularization of scientific knowledge in geography introduces the audience of primary school students to the tasks of society in preserving the country's natural resources, encourages them to broaden their horizons and deepen their knowledge in the field of geography. Helps to expand the circle of people interested in their country through the younger generation, who are most open to learning new things.
Implementation results:
Using a stable audience of 165,000 people weekly for Cool Magazine (which includes not only regular subscribers, but also retail buyers, as well as an involved family circle: parents and the older generation, attracted participants: friends of regular readers, library users, exhibition visitors, etc. .), trusting relationship between the magazine and the audience, the project, using an exciting form of presenting educational material, provided:
Creating a positive image of Russia for children and family audiences;
Formation of an active environmental position among the younger generation;
Fostering pride in one’s country, love for one’s native land;
Arousing interest in professions related to geography;
Promotion of domestic tourism.
As a result of the project implementation, an educational, environmental, social (professional orientation) effect was obtained.
A unique thematic project will be released: “Reserve History”.
It is dedicated to the 100th anniversary of Russian conservation and will be an excellent gift for children for the new school year.
How to attract children to study geography? How to draw their attention to the richness of nature and teach them to protect the environment?
The editors of one of the most famous children's magazines in the country took on this ambitious and interesting mission and decided to tell the children an exciting story about the adventures of two schoolchildren, Mitya and Katya, and their geography teacher Anatoly Afanasyevich.
The wonderful project was happily supported by the Russian Geographical Society.
A long journey awaits the heroes - through 10 nature reserves in Russia. It will start with the Caucasian and Great Arctic, and the authors are keeping the remaining 8 places secret for now.
History would not be complete without magic. Therefore, the little heroes, led by an experienced traveler and teacher, will have an important task: to find an unstudied mysterious animal - the elephant mower.
The elephant's secret will be revealed at the very end of the adventure.
For the project, the optimal and favorite form of presentation for children was chosen - comics. It combines hand-drawn characters with photographs of nature reserves, unique animals and rare plants.
Real footage will add realism to the fictional story and show all the beauty of the protected nature.
“We are sure that the comic will be interesting not only to children, but also to parents.
School teachers will also be able to use it, because it is so easy to involve a child in the educational process with the help of riddles and intrigue!” — says Valeria Merkulova, deputy editor-in-chief of “Cool Magazine”.
“Our project is interactive. It is important for us to keep feedback with children. They will monitor the heroes' movements and give them advice. On the Cool Magazine website and in the publication’s official group on social networks, a geographical relay race will also start along with the project. And at the end of the year, the guys will have a big quiz based on the comic,” says Polina Korotun, head of the marketing department of the publishing house.
The first issue of “Reserve History” is scheduled for September 2 in “Classroom Magazine” No. 33.
Complete secrets and riddles await you in 31 issues Cool magazine: from a story about a new cartoon ( The Secret Life of Pets) to secret societies and detective mysteries.
Top secret!
Do you know how You keep secrets? Take the test and you will find out about this too!
The Secret Life of Pets
Terrier Max and his owner Katie spend all their free time together and have no trouble at all... Until one day Katie brings home a nasty dog named Duke. From that moment on, Max's life turns upside down. And one fine day it completely spirals out of control - she and Duke find themselves alone in the big city! The newly made friends will have to try very hard to return home safe and sound... 
After the release of the cartoon “The Secret Life of Pets,” Chloe the cat became a real celebrity. In order to interview the newly minted star, a special correspondent for Cool Magazine, Zhukabra, went to New York.
AND.: Describe your ideal day.
X.: In the morning I eat everything I find in the refrigerator. But during the day the refrigerator spontaneously replenishes itself, and I continue to eat everything that is there. I end up falling into a blissful sleep, and when I wake up, the refrigerator is full again. It all starts again...
The full text of the interview is in the magazine.
Fireworks in Moscow September 10, 2016
On September 10, Moscow will host an unusual fireworks display dedicated to City Day. Several thousand pyrotechnic volleys paint the sky with bright flowers, butterflies and smiley faces.
You can see such fireworks in 12 squares of the capital, and they will definitely show it on TV!
The world's largest flower
In a botanical garden near Brussels, the capital of Belgium, the world's largest flower bloomed. Its height is almost two meters and its weight is 18 kilograms. True, this big guy doesn’t smell like roses at all, but... like rotten fish. It's good that the flowering will only last a few days!
(By the way, it was this flower that became the prototype of Amanita Nightshade Monster High - see the review of the doll!).
Secret societies
In the WORLD section - a story about secret societies.
It happens that several people with the same views get together and understand: it is better to hide these meetings from everyone else. This is how secret societies appear - organizations whose activities are strictly classified...
Read in the issue: Order of the Golden Dawn, Wolfenbüttel Order of Oculists, Duk-Duk, Green Lamp.
“You’re itching to start your own secret club, right?” That's lucky: I'm great at these things! Listen, what needs to be done...
1. Come up with a goal.
Why was your secret society born? To steal candy from cupboards? Or tease the girls from the parallel class? Or to find and read your older sister's personal diary? Regardless of the choice of goal, remember that this is a SECRET! No one except other members of society should know what you are doing there.
And a few more points, which are described in more detail in the magazine: 2. Choose a name. 3. Write the charter. 4. Decide on a dress code. 5. Direct the rite of passage.
Ivan Putilin
In the COOL RUSSIA section - a story about Ivan Putilin. 
The history of Russia is shrouded in many mysteries. It is not surprising that it was in our country that a person was born who was able to solve any of them, and make the secret obvious... We are talking about the famous detective of the 19th century, the first head of the detective police of St. Petersburg, Ivan Putilin.
One day, the French ambassador who was treating him in St. Petersburg lost his tea set. Tsar Nicholas I summoned Putilin and strictly ordered the loss to be found and returned. But no matter how hard the detective tried, no matter where he looked, no matter who he interrogated, everything was to no avail. Putilin had no choice but to take it by cunning. He went to the store and bought exactly the same set, and so that it would not look new, he gave it to the firefighters for a couple of days. While drinking tea, they brought the service into the required condition, and Putilin solemnly returned the “lost” item to the ambassador.
However, after a few days, the ambassador informed the king that he now had two sets of sets! One was found by a detective, and the second was found himself; the ambassador’s valet pawned it in a pawn shop and then returned it. Nicholas I angrily summoned Putilin and told him everything. To this our detective calmly replied that it seemed to the ambassador: “Let them count it again tomorrow.” The next day the valet was sent to count the services. He returned puzzled: “There is only one service in the pantry.” The second one disappeared, as if he had never been there... But you and I understand where he went!
Test: can you keep secrets?
Spy cache from an old book, master class.
The beginning of the detective story Secret Fire.
Grand autumn festival in Artek.
Competition results
New comic from the 33rd issue of Cool Magazine: Reserved History
The weekly children's publication "Cool Magazine", with the support of the Russian Geographical Society, is launching a unique geographical project "Reserve History", dedicated to the 100th anniversary of the reserve business in Russia.
Now, on the pages of the magazine, children will be able to watch the exciting adventures of two schoolchildren, Mitya and Katya, and their geography teacher Anatoly Afanasyevich. The heroes will have a long journey through 10 nature reserves in Russia. The journey will begin from the Caucasian and Great Arctic Nature Reserves. The authors will keep the remaining 8 locations secret for now.
The editors decided to add mystery and magic to the story. Therefore, the little heroes, led by an experienced traveler and teacher, will have an important task: they need to find an unstudied mysterious animal - the elephant mower. The secret of the elephant mouse will be revealed at the very end of the adventure.
“We are sure that the comic will be interesting not only for children, but also for parents. School teachers will also be able to use it. It’s so easy to involve a child in the educational process with the help of riddles and intrigue,” says Valeria Merkulova, deputy editor-in-chief of Cool Magazine.
“Our project involves interactivity,” says Polina Korotun, head of the marketing department of the publishing house, “it is important for us to keep feedback with children. Children will track the heroes' movements and give them advice! On the Cool Magazine website and in the official group of the publication, a geographical relay race starts along with the project. And at the end of the year, children will have a big quiz based on the comic strip.”
The first issue of “Reserve History” can be seen in the 33rd issue of “Cool Magazine”, which is scheduled for release on September 2.
The Reserve Story will alternate with one of three ongoing comics. One week it will be released instead of Red and Rover, the second instead of Dragon, and the third instead of Garfield.