The city authorities have developed new rules for placing information structures and signs on buildings. They were approved by a decree of the Moscow government on December 25, 2013. Stage 4 of the Architectural and artistic concepts for the external appearance of streets, highways and territories of the city of Moscow was approved by order of the Moscow City Council dated May 31, 2017 No. 2206.
The new rules determine the types of structures allowed for installation, their maximum dimensions, as well as requirements for their locations. If the owners of an enterprise agree to change their sign to a standard one, then they do not need to obtain any additional approvals from city structures. Now, for example, this requires: a BTI certificate, documents confirming the rights to the premises, a technical report on the safety of the structure, and more.
The new rules set out in sufficient detail what structures, what size and how they can be placed. An integral part of the document is a graphical application, which contains specially designed instructions that clearly show how and what kind of structures can be placed.
Thus, the instructions indicate, for example, that the text part of the sign cannot be longer than ten meters and higher than half a meter, and the brand image in width and height cannot exceed 0.75 meters. Remote information structures cannot protrude from the facade of the building by more than a meter and cannot be located less than 2.5 meters above the ground.
Entrepreneurs whose ideas go beyond the standard requirements must submit a sign design project to the Moskomarkhitektura. It will take 15 days for review. After this, a verdict will be rendered. At the same time, the new rules do not put forward excessive requirements for information structures; they will not change established brands.
However, on main city streets the requirements for signage will be stricter than in the city as a whole. Entrepreneurs will have to not only comply with all the rules, but also follow the architectural and artistic concepts that the Moskomarkhitektura is going to develop. These streets include all outbound highways, the Garden Ring and the Boulevard Ring, as well as those streets in the city center where many historical buildings are located.
The introduction of new rules is carried out in four stages
- inside the Garden Ring - until May 1, 2014
- from Sadovoy to the Third Ring Road - until January 1, 2015
- from Third Transport to MKAD - until July 1, 2016
- the fourth stage started on May 31, 2017 from the moment the ICA order was signed.
Streets of the fourth stage
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SZAO
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SAO
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ZelAO
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Troitsk
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Moscow
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Shcherbinka
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VAO
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Southern Administrative District
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South-Western Administrative District
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NEAD
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SEAD
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Company
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Kommunarka
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Graphical application for Rules for the placement and maintenance of information structures in the city of Moscow
The information structures specified in paragraph 3.5.1 of these Rules can be placed in the form of a complex of identical interconnected elements of one information structure specified in paragraph 16 of these Rules ( paragraph 13 of the Rules).
Signs may consist of the following elements:
- information field ( text part);
- decorative and artistic elements.
The height of decorative and artistic elements should not exceed the height of the text part of the sign by more than one and a half times ( clause 16 of the Rules).
Organizations and individual entrepreneurs place information structures on flat sections of the facade, free from architectural elements, exclusively within the area of the external surfaces of the object corresponding to the physical dimensions of the premises occupied by these organizations, individual entrepreneurs (clause 14 Rules).
When signs of several organizations and individual entrepreneurs are placed simultaneously on one façade of an object, these signs are placed in one high-altitude row on a single horizontal line (at the same level, height) ( clause 15 of the Rules).
If the premises are located in the basement or ground floors of objects and there is no possibility of placing information structures (signs) in accordance with the requirements of the first paragraph of this paragraph, signs can be placed above the windows of the basement or ground floor, but not lower than 0.60 m from the ground level to the bottom edge of the wall structure. In this case, the sign should not protrude from the plane of the facade by more than 0.10 m ( clause 18.1 of the Rules).
The maximum size of wall structures placed by organizations and individual entrepreneurs on the external surfaces of buildings, structures, structures should not exceed:
- in height - 0.50 m, with the exception of placing a wall sign on the frieze (frieze - finishing of the upper part of the structure in the form of a continuous strip, which often serves as decoration; located below the cornice);
- in length - 70 percent of the length of the facade corresponding to the premises occupied by these organizations and individual entrepreneurs, but not more than 15 m for a single structure ( clause 18.2 of the Rules).
When placing a wall structure within 70 percent of the length of the facade in the form of a complex of identical interconnected elements (information field (text part) and decorative and artistic elements), the maximum size of each of these elements cannot exceed 10 m in length ( clause 18.2 of the Rules).
The maximum size of information structures containing information about the range of dishes, drinks and other food products offered when they provide the specified services, including indicating their weight/volume and price (menu), should not exceed:
- height - 0.80 m;
- length - 0.60 m (point 18.2 of the Rules).
If there is a frieze on the facade of the object, the wall structure is placed exclusively on the frieze, to the entire height of the frieze ( clause 18.3 of the Rules).
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If there is a canopy on the facade of the object, the wall structure can be placed on the frieze of the canopy, strictly within the dimensions of the specified frieze.
It is prohibited to place a wall structure directly on the canopy structure ( clause 18.3 of the Rules).
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The information field of wall structures placed on the facades of objects that are objects of cultural heritage, identified objects of cultural heritage or objects built before 1952 inclusive, must be made of separate elements (letters, symbols, decorative elements, etc.) without using an opaque base for their fastening (item 18.4 of the Rules).
Cantilever structures (a console in architecture is a stone protruding from a wall, the purpose of which is to support any part of the building that protrudes even more forward, for example a cornice, balcony, vertical wall ledge, etc.) - are located in one horizontal plane of the facade, near arches, on the borders and external corners of buildings, structures, structures.
The distance between cantilever structures cannot be less than 10 m (clause 19.1 of the Rules).
The distance from ground level to the lower edge of the cantilever structure must be at least 2.50 m (clause 19.1 of the Rules).
The cantilever structure should not be more than 0.20 m from the edge of the facade, and its extreme point of the front side should not be more than 1 m from the plane of the facade. The height of the cantilever structure cannot exceed 1 m ( clause 19.2 of the Rules).
If there are wall structures on the façade of an object, cantilever structures are located with them on a single horizontal axis ( clause 19.4 of the Rules).
The maximum parameters (dimensions) of cantilever structures placed on the facades of objects that are objects of cultural heritage, identified objects of cultural heritage, as well as objects built before 1952 inclusive, should not exceed 0.50 m in height and 0.50 m in height width ( clause 19.3 of the Rules).
Display structures are placed in the display case, on the external and/or internal side of the glazing of the object showcase.
The maximum size of display structures (including electronic media - screens) placed in the display case, as well as on the inside of the display case glazing, should not exceed half the size of the display case glazing in height and half the size of the display case glazing in length (clause 20.1 of the Rules).
When placing a sign in a shop window (from its inside), the distance from the glass window to the display structure must be at least 0.15 m ( clause 20.4 of the Rules).
The parameters (dimensions) of the sign placed on the outside of the storefront should not exceed 0.40 m in height and the length of the storefront glazing ( clause 20.2 of the Rules).
Information structures (signs) placed on the outside of the storefront should not extend beyond the plane of the façade of the facility ( clause 20.2 of the Rules).
Directly on the glazing of the display case, it is allowed to place the information structure (signboard) provided for in paragraph 3.5.1 of these Rules, in the form of individual letters and decorative elements. In this case, the maximum size of the letters of the sign placed on the glazing of the storefront should not exceed a height of 0.15 m ( clause 20.3 of the Rules).
Only one information structure can be placed on the roof of one object (item 21.1 of the Rules).
The design of signs allowed for placement on the roofs of buildings, structures, and structures are three-dimensional symbols that can be equipped exclusively with internal lighting (clause 21.4 of the Rules).
The length of signs installed on the roof of a facility cannot exceed half the length of the facade in relation to which they are placed ( clause 21.6 of the Rules).
The height of information structures (signs) placed on the roofs of buildings, structures, structures must be ( clause 21.5 of the Rules):
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NO MORE THAN 0.80 M FOR 1-2 STORY PROPERTIES |
NO MORE THAN 1.20 M FOR 3-5 STORY PROPERTIES |
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NO MORE THAN 1.80 M FOR 6-9 STORY PROPERTIES |
NO MORE THAN 2.20 M FOR 10-15 STOREY FACILITIES |
NO MORE THAN 3 METERS - FOR OBJECTS WITH 16 OR MORE FLOORS
Parameters (dimensions) of information structures (signs) placed on the stylobate part of the object (stylobate - the upper part of the stepped base of a building, or a common basement uniting several buildings) are determined depending on the number of storeys of the stylobate part of the object in accordance with the requirements of clauses 20.5 and 20.6 of these Rules ( clause 21.7 of the Rules).
It is prohibited to place information structures (signs) on the roofs of buildings, structures, structures that are objects of cultural heritage, identified objects of cultural heritage, as well as objects built before 1952 inclusive ( clause 21.8 of the Rules).
Prohibited
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VIOLATION OF GEOMETRICAL PARAMETERS OF SIGNS (CLAUSE 10.1 OF THE RULES ) |
 VIOLATION OF REQUIREMENTS FOR LOCATIONS (CLAUSE 10.1 OF THE RULES
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 VERTICAL LETTERS (CLAUSE 10.1 OF THE RULES
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Complete covering of window and door openings, as well as stained glass (stained glass is a work of decorative art made of colored glass, designed for through lighting and intended to fill an opening, usually a window, in a building) and shop windows ( clause 10.1 of the Rules).
Placement of signs in window openings ( clause 10.1 of the Rules).
Placement of signs within the boundaries of residential premises, including at the blind ends of the facade ( clause 10.1 of the Rules).
Placing signs on roofs, loggias and balconies ( clause 10.1 of the Rules).
Placement of signs on architectural details of facades ( clause 10.1 of the Rules).
Placement of signs near memorial plaques ( Clause 10.1 of the Rules).
Overlapping signs of street names and house numbers ( clause 10.1 of the Rules)
Painting and covering the surfaces of shop window glazing with decorative films, replacing shop window glazing with light boxes ( clause 10.1 of the Rules).
Placement of cantilever signs at a distance of less than 10 m from each other ( clause 10.1 of the Rules).
Placement of signs on the enclosing structures of seasonal (summer) cafes at stationary public catering establishments ( clause 10.1 of the Rules).
Placement of signs in the form of free-standing prefabricated (folding) structures - pillars (item 10.4 Rules).
Instructions
Collect the necessary set of documents to register the sign. To do this, prepare the following document - Extract from the state unified register of enterprises (legal entities). It must be certified by the seal of the company; - A copy of the certificate of inclusion of the legal entity in the State Unified Register. This document must also be certified by the company's seal; - A copy of the information letter on registration with the Unified State Register of Industrial Organizations, certified by the company's seal; - A copy of the certificate from the tax authorities on the registration of the enterprise and its assignment of a TIN, certified by the company's seal; - A notarized copy of the document, confirming ownership of a premises, structure, building or other object; - A notarized copy of the lease agreement concluded with the owner or with another person who has certain rights to the property; - Conclusion on a technical examination; - A notarized copy of a certificate from the office, which conducts a technical inventory of the balance holder of the premises (building) for the current year. This certificate is valid for one calendar year; - A copy of the technical project indicating the structure of electricity.
Please note that when using any trademarks on a sign, you must provide a certificate of registration of the trademark used, as well as a permit confirming its use. Please attach this document in addition to the above package of documents.
Instructions
Add a copy of the information letter stating that the organization is a member of the USRPO, certified by the company’s seal.
Prepare a copy of the certificate from the tax office stating that you are registered and have a Taxpayer Identification Number (TIN), certified by the company seal.
Certify with a notary a copy of the certificate that you have ownership of the building, a copy of the lease agreement with the owner or with the person who has the rights to the property, a copy of the certificate from the BTI in form 1A about the balance holder of the premises in the current year. This certificate is valid for a calendar year. Add legend and floor plan.
Conduct technical due diligence. Take the conclusion.
Make a copy of the technical design of the SNRI. Make sure that all electrical wiring diagrams are indicated in the project.
If the company uses a trademark, then attach a certificate of registration of your trademark, as well as permission to use.
Video on the topic
Instructions
(tel. and e-mail for communication are required)Registration and approval of outdoor advertising according to new rules
Resolution of the Moscow Government of December 25, 2013 N 902-PP happened.
(its text is a link to the resolution of the Moscow Government)
1.
Now the responsibility for what A SIGN FALLS ON A PASSER-BY'S HEAD IN MOSCOW transferred from the city to the owner and/or manufacturer of the sign.
This is the result of the fact that government agencies now check the sign for compliance with the Rules and Requirements after installation, and not before. In additionsigns are not registered.
Previously, the quality of production and installation of outdoor advertising was controlled at specified intervals by special authorized organizations -now it's a matter of conscience and common sense owner and (or) sign manufacturer! We repeat - except for special cases of signs in territories included in ARCHITECTURAL AND ARTISTIC CONCEPT, the list of which was published in 4 stages.
note- the text specifically states “AND/OR” because it is not known exactly who the Law will reach at the hour of “X” (the sign falls) in the conditions of massive fly-by-night companies.
To the Sign Customer or to the Sign Manufacturer.
Maybe - no one.
2. So, PERMIT PROCEDURE in outdoor advertising in Moscow ALLEGEDLY cancelled.
More precisely - minimized.
But in reality this is not the case - the permits remain in all their glory, but now - With minimal liability allowing.
As it was - so it remains -
For everyone, up to one information installation!
Questions that are usually asked:approval of a design project for an information structure according to the new rules, approval of a design project for a sign, free approval of a design project for outdoor advertising, approval of a sign layout in the Moskomarkhitektura, how to correctly make a design project for a sign in accordance with the new rules of outdoor advertising, where to approve a sign design according to new rules, do you need permission for a sign, is there permission for signs according to the new rules, is it possible to hang a sign without permission, new rules for approving signs in Moscow, why coordinate a design project for a sign, order a design project for a sign in Moscow according to the new rules outdoor advertising, get an architectural and artistic concept for a street, a list of streets for which architectural and artistic concepts have been developed, my house is located on a street for which an architectural and artistic concept has been developed - what to do, do I need to register a sign now, you can hang a sign without registration, how to hang a sign without registration, PRICE OF A SIGN PROJECT FOR APPROVAL IN MOSCOW, MINIMUM PRICE, LOWEST PRICE OF A SIGN PROJECT FOR APPROVAL IN MOSCOW, approval of signs in the Moscow region.
Previously, until 2014, approval of outdoor advertising in Moscow was carried out like this...
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This section contains materials that can be very useful for anyone involved in issues of outdoor advertising and its coordination with city authorities.
The process of registering outdoor advertising in Moscow includes going through a certain number of authorities and approving all permitting documents. The amount of payments and the list of approval authorities is individual for each type of structure. At the end of registration you receive a permit that is valid for 5 years.
Currently, there are 2 options for registering advertising structures in Moscow
1 Option
If the sign is located on a building that is of historical value to the city.
Progress:
1 Coordination of the design of the project in the Moscow Heritage Committee
2 Obtaining technical and electrical reports from an expert organization
3 Submission of documents to the Advertising Department in the “one window” service
List of documents required for registration of outdoor advertising:
1. A copy of the certificate of ownership of the premises (or building).
2. A copy of the lease agreement.
3. A copy of the sublease agreement.
4. BTI certificate in form 1a.
5. Floor plan.
6. A copy of the license for the licensed type of activity.
7. Certificate of registration of a trademark.
Option 2
1 Obtaining technical and electrical reports from an expert organization
2 Submitting documents to the Advertising Department in the “one window” service
The documents required for registration in this case are listed above.
ATTENTION! Before manufacturing and installing structures, consult with the registration manager to see if they can be approved by the city, since not everything you would like to see as your outdoor advertising and design can be registered.
Answers on questions
Below are answers to the most frequently asked questions about advertising registration in Moscow.
Other types of approvals
The cost of registration depends on the type and size of the structure. For example, the total costs for registering a non-commercial sign (information design of an enterprise) at the end of 2013 amounted to an average of 40,000 rubles. of which: registration work RUB 20,000; payments to the expert organization for technical and electrical reports, approximately 16,000 rubles.
Registration costs are divided into:
1 – Payment for registration work: registrar work; photography, measurements, sketches, production of a design project; preparation of necessary documents, forms, transfer of invoices from authorities, etc.
| Signs........................................................ ........................ | 20,000 rub. |
| Visors........................................................ ........................ | 20,000 rub. |
| Marquises........................................................ ........................ | 20,000 rub. |
| Signposts........................................................ ....................... | 18,000 rub. |
| Wall panel................................................... .............. | 32,000 rub. |
| Panel-bracket on the lighting support.................................... | 38,000 rub. |
| Free-standing structures from................................... | 50,000 rub. |
| Roof installations from................................................... ..... | 32,000 rub. |
| Advertising on transport from................................................... .. | 6,000 rub. |
| Construction elements from......................................................... | 20,000 rub. |
| Changing the façade of the building from................................... | 20,000 rub. |
2 – Payment for the production of project documentation, which includes: technical documentation (description of structures, load calculations, drawings...); electrical documentation (description, calculations, electrical diagrams); copy of the construction license; 2 pcs. copies of the documentation itself.
The indicated prices are valid at the end of 2013, provided that the work is performed by our company and may vary depending on the ruble exchange rate.
Registration deadlines
Validity period of the permit
Amount of fines for unregistered advertising
Based on the drafted report, the ATI issues a fine. 14 days are given for dismantling advertising structures. The audit can take place either on a scheduled or unscheduled basis (at the request of the Audit Department of the Advertising and Information Committee).
A permit without a renewed passport is considered invalid.
What you don't need to register
No registration required CITY INFORMATION MEANS and information design tools for enterprises and organizations, listed below (from the Moscow Government DECREE dated November 21, 2006 No. 908-PP “On the procedure for installing and operating outdoor advertising and information facilities in the city of Moscow..."):
1. Everything that is not visible from the street(located indoors) and in accordance with the resolution is not considered outdoor advertising.
2. Information signs, intended to convey to the consumer information about the manufacturer (performer, seller) in accordance with Art. 9 of the Federal Law "On Protection of Consumer Rights". Each service enterprise must have one or more information signs - according to the number of entrances for the population. The plate contains the following mandatory information about the enterprise: registered (legal) name of the enterprise; organizational and legal form; operating mode of the enterprise. Information signs are placed on the wall of the building near the entrance to the enterprise or on the entrance door so that they are clearly visible to visitors. Plates can be replaced with inscriptions on the glass of a shop window, front door, etc. The information plate should have a size of 0.15 to 0.7 square meters. m. The required height of letters in the text is at least 2 cm.
3. Institutional boards must be placed at the entrance to organizations (institutions). They must contain information about the full registered (legal) name of the organization and its departmental affiliation. The institutional board should have a size of 0.2 to 1.5 sq.m. The required height of letters in the text is at least 2 cm.
4. Information placed in showcases. If there is a registered information structure of the enterprise, it is allowed to place samples of commercial products, as well as the following information in shop windows within the rented premises, as well as the following information, if it does not contain trademarks, names, trademarks and service marks of other companies:
information about goods sold and services provided;
name of the enterprise, its registered trademarks and service marks;
visual elements that reveal the profile of the enterprise and correspond to its corporate name;
decorative elements;
festive decoration, which must be placed for state and city holidays.
5. Information about public catering establishments. Mandatory information intended to familiarize consumers with the services provided by public catering establishments. It includes menus, price lists and terms of service and is placed indoors and outdoors, in pedestrian areas and on sidewalks within 5 meters of the entrance on temporary means of outdoor advertising and information during the operation of the enterprise. This information is posted when the sidewalk width is at least two meters. It should not be oriented towards perception from the roadway or interfere with the passage of pedestrians. This information also may not contain the trade names, names, trademarks or service marks of other legal entities.
6. Retractable awnings and awnings without information content.
Additionally: usually ATI (administrative and technical inspection) turns a blind eye to the placement of temporary signs and banners with content like: “Opening soon!”, “We are open!”, “Welcome!”...
List of required documents
Documents provided by the customer:1. Certificate of ownership of the building (your own or from the landlord).
2. Lease agreement (copy with stamp on both sides).
3. Permission to use the logo from the owner or a certificate of registration of the logo (if any).
The remaining documents (design project, sketches, forms, photographs, letters, etc.) are prepared by our company.
For any changes to the façade of a building, the Moskomarkhitektura requires a color passport. If the administrative and technical inspection discovers that a person who is required to have this document does not have a color passport, the culprit is given an order to issue a color passport within the appropriate time frame.
Defining the enterprise information design
Enterprise information design is the official name for non-commercial advertising. Unofficially, it’s just a sign. All organizations engaged in serving the population must have it: shops, pharmacies, salons, banks...
Definition of enterprise information design:
The information design of an enterprise (non-commercial sign) must contain information revealing the profile of the enterprise’s activities (usually without using a list of goods or services) and its name in accordance with Article 54 of the Civil Code of the Russian Federation. It is allowed to place duly registered trademarks and service marks, as well as decorative elements, on the sign. The use of abbreviations and many abbreviations is not permitted. The owner of the sign must have the rights to use the trademark or service mark.
The height of the letters of the sign text must be at least 15 cm, the signs must be illuminated at night by internal light sources. In exceptional cases, the use of individual external light sources is allowed, provided that the fixture mounting structures are covered with decorative elements. It is not allowed to use external light sources near the windows of residential premises in violation of established sanitary standards. The possibility of using external light sources is determined by the Moscow Architecture Committee separately for each specific sign.
The sign must be located on the facade of the building within 10 m from the entrance to the premises or within the premises occupied by the enterprise.
Sometimes, when registering information structures, thanks to various techniques, it is possible to circumvent the above requirements. For example: if the location of the store is unfavorable, write a letter with a request to the authorities and obtain permission to hang a sign on another building or at a distance much greater than 10 meters from the entrance to the premises.
The sign can be made in the form of a wall panel, bracket, awning, or placed on the roof (canopy) of a one-story building, structure, attached room, as well as in a shop window. Structurally, a sign can be made in the form of several separate elements containing, as a rule, non-repetitive information.
When the content or placement of a sign does not correspond to the definition of the information structure of an enterprise, it is classified as commercial advertising and a fee is charged for its placement in the manner prescribed by law. The owner of a commercial advertisement is forced to additionally (except for registration) pay a fee to the city for the space. The amount directly depends on the size of the sign (total area in sq.m.) and the rate for a given district (the closer to the center, the more expensive). Payment is made quarterly.
Unlike the information design of an enterprise, the choice in placing information on commercial advertising is much wider. There is no need to write a name or disclose your activity profile. You can place telephone numbers, addresses, advertising slogans, and a list of goods or services.
How to avoid paying for commercial advertising
You can register a sign as non-commercial advertising. To do this, it is necessary to carry out all the characteristics of the structures in accordance with the definition of the information structure of the enterprise.
All signs, without exception, are subject to registration in the manner established by the resolution of the Moscow Government of October 21, 2006. No. 908 PP. However, no fee is charged for the right to place outdoor advertising if the information on the sign and its location meets all the requirements for the information design of the enterprise.
Coordination with Moscow Heritage Committee
If the building on which you plan to place your advertisement is an architectural monument, then in order to register the advertising structure you must obtain the approval of the Moscow City Cultural Heritage Committee.
As a rule, the use of boxes with internal lighting, panel brackets and banners is not allowed and they are required to be replaced with volumetric letters mounted on a frame without a backing.
Our specialists will advise you on this issue and help you obtain the necessary approval in the shortest possible time.
1. Federal Law of December 10, 1995 No. 196-FZ “On Road Safety” (as amended on March 2, 1999)
2. Federal Law of July 18, 1995 No. 108-FZ “On Advertising” (as amended on June 18, 2001)
3. Order of the Ministry of Internal Affairs of the Russian Federation No. 410 of July 7, 1998 “On approval of the Instructions on the placement and distribution of outdoor advertising on vehicles”
Article 15. The distribution of advertising on vehicles is carried out on the basis of agreements with the owners of vehicles or with persons who have proprietary rights to vehicles, unless otherwise provided by law or agreement in relation to persons who have proprietary rights to this property.
Cases of restriction and prohibition of the distribution of advertising on vehicles in order to ensure traffic safety are determined by the authorized bodies charged with monitoring traffic safety.
Monitoring compliance with rules, regulations and standards in the design, construction, reconstruction, repair and maintenance of roads, road structures, railway crossings in terms of ensuring road safety is carried out by the State Road Safety Inspectorate of the Ministry of Internal Affairs of the Russian Federation
Extract from Order of the Ministry of Internal Affairs of the Russian Federation No. 410 of July 7, 1998 “On approval of the Instructions on the placement and distribution of outdoor advertising on vehicles”
In order to implement the Federal Law of July 18, 1995 No. 108-FZ “On Advertising” and the Decree of the President of the Russian Federation of June 15, 1998 N711 “On additional measures to ensure road safety”
I ORDER:
1. Approve the attached Instructions on the placement and distribution of outdoor advertising on vehicles, agreed with the State Antimonopoly Committee of the Russian Federation.
Instructions for placing and distributing outdoor advertising on vehicles:
This Instruction on the placement and distribution of outdoor advertising is an Appendix to the order of the Ministry of Internal Affairs of Russia dated July 7, 1998 N410 and determines the basic requirements for the distribution of advertising, as well as the procedure for monitoring and placing advertising on vehicles subject to registration with the State Road Safety Inspectorate of the Ministry Internal Affairs of the Russian Federation.
This Instruction does not apply to the placement on vehicles of distinctive signs of ownership of vehicles by specific legal entities, regardless of their form of ownership, or other organizations.
1. Advertising on vehicles is carried out on the basis of agreements between the advertiser (advertising distributor) and the owners of vehicles or with persons who have proprietary rights to vehicles, unless otherwise provided by law or agreement in relation to persons who have proprietary rights to this property.
On the roofs of vehicles;
- on the side surfaces of bodies (including vans of cargo and passenger vehicles (except for vehicles with inclined white stripes on the sides), trailers and semi-trailers for vehicles;
- on fuel tanks and tool box covers of motorcycles.
Having colorographic painting made in accordance with GOST R 50574-93 "Cars, buses and motorcycles of special and operational services. Colorographic schemes, identification marks, inscriptions, special light and sound signals. General requirements."
Intended for the transportation of dangerous goods and painted in accordance with the Rules for the transportation of dangerous goods by road, approved by Order of the Ministry of Transport of Russia dated August 8, 1995 N 73 and registered with the Ministry of Transport of Russia on December 18, 1995 N 9997; - equipped with special light and sound signals.
4.2 Install external lighting devices on vehicles for advertising purposes that are not provided by the vehicle manufacturer, and also use for these purposes external lighting devices installed on vehicles in accordance with the requirements of GOST 8769 “External lighting devices for cars, buses, trolleybuses, tractors, trailers and semi-trailers. Number, location, color, visibility angles."
5 Installation of advertising boards, plates, and light displays on vehicles is one of the simplest types of re-equipment, which is carried out without the development of project documentation, but in agreement with the State Road Safety Inspectorate of the Ministry of Internal Affairs, the Department of Internal Affairs of the relevant constituent entities of the Russian Federation.
II. The procedure for monitoring the placement of advertising on vehicles
6. Monitoring compliance with the requirements stipulated by this Instruction is carried out by departments of the State Inspectorate during registration (re-registration), conducting state technical inspection of vehicles and trailers, as well as during traffic control.
7. If permissible violations of the requirements of this Instruction occur, the chief state road safety inspectors issue orders to eliminate the identified violations to the management of organizations and other officials responsible for the technical condition and operation of vehicles. At the same time, deadlines for the execution of instructions and the provision of information on measures taken are established, and the implementation of instructions is monitored.
8. In case of failure to take the necessary measures as prescribed, the perpetrators will be held administratively liable in accordance with the RSFSR Code of Administrative Violations.
9. When registering and undergoing state technical inspection of vehicles with advertising, the corresponding marks are entered into the state technical inspection certificate and the log book for the placement of advertising on vehicles (appendix to the instructions).
Advertising is information distributed in any form, by any means, about an individual or legal entity, goods, ideas and initiatives (advertising information), which is intended for an indefinite number of persons and is intended to create or maintain interest in these individuals, legal entities, goods, ideas and undertakings and promote the sale of goods, ideas and undertakings (Article 2 of the Federal Law “On Advertising”).
*Chief State Road Safety Inspector - head of the federal body of the State Inspectorate, heads of territorial *government bodies of the State Inspectorate of the constituent entities of the Russian Federation, heads of State Inspectorate units (directorates, departments of internal affairs) *and districts, cities (in accordance with the Regulations on the State Inspectorate, approval of the Decree of the President of the Russian Federation Federation dated July 14, 1998 N 411).
**Taking into account the provisions of Article 134 of the RSFSR Code on Administrative Offenses (Collection of Legislation of the Russian Federation, 1997, Art. 1003). *
Coordination of roof installations
Regardless of the type, approval of any roof installation includes a whole chain of actions, starting with a registration examination, inspection of the building and roof, development of design documentation and ending with various compliance and safety checks. In advance of production, it is advisable to carry out a registration examination, which our company provides.
Coordination of roof installations is a purely individual task, depending primarily on permission from the Moscow authorities. It happens on a competitive basis. Everyone is welcome to take part in the competition.
List of required documents:
2. A notarized copy of the certificate of ownership of a building, structure, other object, or an agreement with the owner or a person who has proprietary rights to the property.
3. Certificate from the technical inventory bureau - form 1a.
4. Permission to use the logo from the owner and a certificate of registration of the logo (if used).
5. Approved design project in accordance with the requirements of the Moscow Architecture Committee with the seal and signature of the balance holder.
6. Sketch of the image in color. Expertise of the technical part of the advertising structure, including drawings, calculations of wind and snow loads, and structural stability.
7. The agreement with the balance holder and written approval of the reference sketch (for municipal balance holders) is carried out by the owner of the structure independently.
8. Situation plan M 1:2000.
The approval period ranges from 3.5 months (depending on the efficiency of the authorities).
Coordination of free-standing structures: steles, pylons, billboards, supersites
When approved (registered), street steles, pylons, billboards, and supersites are classified as “free-standing structures.” Obtaining permission and the cost of approval from city authorities depends on:
ATTENTION! Currently, free-standing advertising structures can only be arranged within your own land allotment.
What is necessary in order to register free-standing structures on the territory of Moscow and the Moscow region?
1. Install the structure on your land allotment;
2. Provide a land contract for a period of 49 years with Moskomzem;
3. Provide a land plan 2000 and 500, indicating the proposed location of a free-standing structure;
4. Prepare a design project with the proposed location;
5. Preliminarily agree on the design project with GlavAPU, OPS Mosgeotrest, KRO State Traffic Safety Inspectorate;
6. And only after this can you begin to manufacture and register an advertising structure with accredited organizations;
7. It is advisable to supply electricity from the premises you occupy.
The possibility of coordinating steles and pylons also depends on:
8. Design and information content;
9. Features of the landscape and size of structures;
10. Availability of all documents necessary for approval.
List of required documents:
1. Extract from the unified state register of legal entities.
2. Permission to use the logo from the owner and a certificate of registration of the logo (if a logo is used).
3. Design documentation and examination of the technical and electrical parts of the advertising structure, including drawings, calculations of wind and snow loads, and structural stability.
The approval period ranges from 3 months (depending on the efficiency of the authorities).
Signage Coordination - Summary
All signs, without exception, are subject to registration in accordance with the Decree of the Moscow Government of November 21, 2006 No. 908-PP.
When registering, signs are divided into non-commercial and commercial advertising.
There are general strict requirements for the information structures of an enterprise (defined in the Moscow Government Decree of November 21, 2006 No. 908-PP).
The owner of a commercial advertisement is forced to additionally (except for registration) pay a fee to the city for the space. The amount directly depends on the size of the sign (total area in sq.m.) and the rate for a given district (the closer to the center, the more expensive). Payment is made quarterly.
In contrast to the information design of an enterprise, the choice of location, as well as the choice of placing information on commercial advertising, is much wider. A commercial sign can be installed at a distance greater than ten meters from the entrance to the premises. It can also be placed on a wall not adjacent to your own or rented premises. It is not necessary to write the name of the company or disclose the profile of its activities. You can place telephone numbers, arrows, addresses, advertising slogans, lists of goods or services...
Permission and cost of approval from authorities depends on:
List of documents required for registration provided by the customer:
List of documents required for registration provided by the contractor:
The approval period is from 2.5 to 3 months (depending on the efficiency of the authorities).
Project documentation
Project documentation– documentation necessary for approval of advertising structures with the ATI (Administrative and Technical Inspectorate). The design documentation includes: technical documentation (description of structures, load calculations, drawings...); electrical documentation (description, calculations, electrical diagrams); copy of the construction license; 1–2 copies of the documentation itself. Next, the design documentation is approved by expert organizations and used in the manufacture of structures and safety testing in accordance with SNIP standards (building codes and regulations).
Registration control
Registration control– monitoring the validity period of permits and passports for advertising structures, updating the documentation necessary for approval.
All approvals are mandatory procedures. The violator is issued a fine and given an order to issue a passport (register changes) within a certain period.
Enterprises and public service organizations install information structures on the facades of buildings designed to post information in Russian about the type and profile of the enterprise to guide consumers about places of retail trade or public service. The information design of an enterprise and public service organization can be:
Installed on the facade of the building in which the enterprise is located, within the occupied premises or above the entrance to it with the consent of the owner of the building or a person authorized by him;
Manufactured as a roof structure provided that it is installed on the roofs of one-story or two-story buildings or stylobate extensions;
Installed on part of a one-story or two-story building or stylobate extension belonging to another owner, subject to written consent to the placement of this structure.
In the presence of the necessary technical conclusions, including for the design project, the issuance of permits for the installation of standard information structures of network enterprises of the consumer market and services is carried out without coordination with the Moscow Architecture Committee.
In the case of installation of information structures of enterprises and public service organizations on the facades and roofs of buildings that are objects of cultural heritage or identified objects of cultural heritage, as well as on stylobate extensions to buildings that are objects of cultural heritage or identified objects of cultural heritage, coordination with the Moscow Heritage Committee is required.
Mandatory control technical examination of standard information structures of network enterprises of the consumer market and services is carried out after 5 years from the date of the initial inspection, and the electrical part of the structures after 3 years.
Approvals from authorized city organizations for the installation of information structures of enterprises and public service organizations are valid for the period of validity of the permit - 5 years.
Information structures consisting of several similar structural and artistic elements are issued with one resolution.
The height of the letters of the information design must be at least 0.15 m. Information structures must be illuminated at night with internal light sources. The possibility of using external light sources is determined by the Moscow Architecture Committee in each specific case.
For public service enterprises located in premises without access to the main pedestrian streets (in basements, semi-basements, courtyards), it is allowed:
Installation on buildings, without charging a fee, of indicators of their location, made in the form of standard light boxes with an information field area of no more than 2 sq.m;
Installation, without charging a fee, of temporary outdoor advertising and information objects - remote panel structures (signposts) with mandatory information intended to familiarize consumers with their services, in places accessible for viewing. These structures are installed in pedestrian areas and on sidewalks within 5 meters from the entrance to the enterprise during the operation of the enterprise. Information should not be oriented towards perception from the roadway, interfere with the passage of pedestrians, and should not contain trademarks, names and service marks of other legal entities.
The basis for the installation of these structures is a permit for the installation of an outdoor advertising and information facility, issued in the manner established by these Rules for information structures of enterprises and public service organizations."
Attention advertisers.In connection with the entry into force of the Order of the Committee of Advertising, Information and Design of the City of Moscow on November 26, 2007 No. 02-55-105/77 “On the implementation of the Moscow Government Decree of October 16, 2007 No. 900-PP”. Permits for the installation of new outdoor advertising and information objects within the Boulevard Ring (inclusive), with the exception of information structures of enterprises and public service organizations, are not issued.
On September 21, 2009, a law came into force on the mandatory approval of advertising placement with all owners (if the house is not residential) and all residents (if the house is residential).
Adopted by the State Duma on September 16, 2009
Approved by the Federation Council on September 21, 2009
Article 1
Make the following changes to the Housing Code of the Russian Federation (Collection of Legislation of the Russian Federation, 2005, No. 1, Art. 14):
1) in part 2 of article 44:
a) paragraph 3 should be stated as follows:
“3) making decisions on the use of the common property of the owners of premises in an apartment building by other persons, including the conclusion of contracts for the installation and operation of advertising structures, if for their installation and operation it is intended to use the common property of the owners of premises in an apartment building;”;
b) add paragraph 31 with the following content:
"3 1) making decisions on identifying persons who, on behalf of the owners of premises in an apartment building, are authorized to conclude agreements on the use of the common property of the owners of premises in an apartment building (including agreements for the installation and operation of advertising structures) on the terms determined by the decision of the general meeting ;"; 2) in part 1 of Article 46 the words “points 1-3 of part 2 of Article 44” are replaced with the words “points 1-31 of part 2 of Article 44”;
3) paragraph 12 of part 2 of Article 145 is declared invalid;
4) in part 4 of Article 146, replace the words “points 2, 6, 7, 12” with the words “points 2, 6 and 7”.
Article 2
Make the following changes to Article 19 of the Federal Law of March 13, 2006 N 38-FZ “On Advertising” (Collection of Legislation of the Russian Federation, 2006, N 12, Art. 1232; 2007, N 30, Art. 3807): 1) part 5 add new second and third sentences with the following content: “If it is intended to use the common property of the owners of premises in an apartment building for the installation and operation of an advertising structure, the conclusion of an agreement for the installation and operation of an advertising structure is possible only with the consent of the owners of premises in an apartment building, obtained in in the manner established by the Housing Code of the Russian Federation. The conclusion of such an agreement is carried out by a person authorized to conclude it by the general meeting of owners of premises in an apartment building.";
2) in paragraph 2 of part 11 the words “owner of real estate.” replace with the words "the owner of real estate. If the installation and operation of an advertising structure requires the use of the common property of the owners of premises in an apartment building, the document confirming the consent of these owners is the minutes of the general meeting of the owners of premises in the apartment building." Article 3
This Federal Law comes into force on the date of its official publication.
President of Russian Federation
Other types of approvals
Registration of any advertising and information structures;
- coordination with Moscow Heritage Committee;
- registration of changes to the façade of the building;
- obtaining a color passport (to change the color scheme);
- registration of building elements;
- registration of redevelopment of premises;
- registration of volumetric-spatial structures.
For any questions, you can consult our specialists!