17.04.2015

An advertising company means a set of interdependent marketing activities related to one goal and a single strategy, which are carried out in a specific period of time and aimed at solving the advertising problems of the advertiser. Activities in the advertising field have today become an important part of the work of every company. At the same time, single and temporally separated marketing promotions that are not linked to each other by a single goal, thought, or design cannot be characterized as advertising in the current meaning of the word. Practical advertising activities demonstrate that they are significantly less effective than complex and interdependent marketing activities created taking into account the company’s advertising strategy. For this reason, effective professional advertising activities involve drawing up a plan of marketing activities within the framework of advertising campaigns.

Thus

The strategy of each advertising campaign refers to a set of coordination and creative conclusions, thanks to which the goal of a particular advertisement can be achieved. A campaign strategy of this kind is determined after the advertising and marketing study has been carried out, i.e. the market, products, buyers, as well as channels through which advertising can be distributed, etc. were researched.

But the question arises: what does the choice of one or another marketing strategy depend on? First of all, each marketing campaign strategy must be extremely adequate to the advertising goals and economic capabilities of the company. Also, the choice of one strategy or another can be greatly influenced by the characteristics of the product, i.e. the opportunity to note its qualities that are important to the buyer, the advantage of practical importance or even the emotional background, as well as the actions of rivals (competitors), in this case their energy, methods of implementation and advertising are implied. Also, one should not lose sight of the stage of the product’s life cycle, its characteristics, as well as the so-called mindset of the target audience.

Let's continue to get to the point

Certain authors equate the concept of a unified marketing campaign strategy with a creative marketing strategy. However, these definitions must be distinguished. After all, a constructive (creative) marketing strategy implies what meaning or significance an advertisement should bring to a certain product in order for the consumer to give it an advantage over other competing products. Creative marketing strategy is considered the basis for the purpose of the overall advertising strategy, in other words its main component. At the same time, the creative strategy is inseparably linked with each component of the overall marketing strategy and, at the same time, is dependent on them and, in turn, has an impact on them. In particular, when talking about the impact of a creative strategy on the budget, we must not forget that powerful advertising in a creative relationship can save several times less resources on its placement. At the source, or in other words at the basis, of any competent, effective advertising lies a reasoned overall advertising strategy and a unique, colorful constructive (creative) advertising strategy.

Eventually

The effectiveness of marketing campaigns is achieved through the simultaneous use of many marketing means and methods, some of which are capable of expanding and increasing the effect of others. But with all this, both the creative strategy itself and the slogan, design, idea and various other components must remain common. The set of advertising campaigns can be considered as a single advertising activity of a competent and knowledgeable advertiser.

Note: buy shelving in Kaliningrad is an offer to purchase various metal shelving for a variety of purposes. Such racks are distinguished by high levels of strength, durability, and in addition they have various configurations.

Thought creates reality: EVERYTHING is subject to you Melik Larisa Nikolaevna

Thought image: what is it?

If you don't take care of your mental garden, it will become overgrown with weeds.

Water the seeds, not the weeds.

D. Gershon, G. Straub

But really, what is a mental image? This is the image that we have drawn in our minds... Now think about the fact that everything that we have drawn in our minds will come to life. And we gave this life to this image! Is it hard to believe? And yet…

What kind of pictures does our imagination paint? In a fit of anger we see defeated enemies, in moments of fantasy we build castles in the sand. Of course, we don’t think about the fact that our images can exist for some time in the energy field if the image is fueled by energy, that is, you nurture it and often build it in your imagination.

A person is surrounded by what he thinks about. There are people who tend to think about all kinds of disasters; such people bring misfortune not only to themselves, but also to other people. If people around you are making bad predictions, stop them. Instead, think about the good things that can happen. Think: “I will be better, nothing bad will happen to me, I will be healthier and healthier, all difficulties will disappear, etc.”

Imagine that someone is slandering you, he mentally (and verbally) pictures your unseemly actions that you actually did not commit, thereby creating a matrix of these events. And if you get caught in this energy web, until it falls apart, you will do what they told you, well, maybe in a weaker form. You are caught... However, the one who weaved this web with his slander will bear full punishment for your act, since it is he who is guilty of it. He will bear responsibility for all the consequences, and you will answer insofar as you could not resist it. But they could...

Be reasonable, giving birth to bright thoughts in your mind. Drive away every impure thought, replacing it with the opposite.

Every person can resist negative thoughts and desires. And therefore you also have something to answer for.

One of my friends told this story:

“After the wedding, I lived for a long time with my husband in my parents’ house, with my mother. My husband was from another city, and we both studied at the Polytechnic Institute. In order to have enough money, we didn’t go to the apartment, which I later really regretted.

So, almost immediately after the wedding, my mother began to repeat: “You won’t live with him, look, he’s lazy, he’s sloppy, he’s this, he’s that... You’ll go out with his friend because he’s better.” After a while we started arguing, and I kind of felt that we weren’t getting along. Finally he couldn't stand it anymore and packed his things. Mom shouted after him to break his legs if he was going to come back. Less than two weeks had passed when his friend accidentally came to us on business, and what happened was that my mother “visited” me. And a month later I was disappointed in this friend, and we broke up.

By this time, my husband decided to file for divorce, and I was summoned to the registry office. We met and again realized that we couldn’t live without each other. We talked for a long time and decided to make peace, but go live in an apartment. We agreed on when he would arrive to help transport the things. I'm waiting - he's not here and he's not there. Call: “Can you imagine, I was getting off the bus, my leg twisted and I fell. One leg is broken, the other is dislocated...”

We are together now, but after what happened you will believe everything.”

If the image is forgotten, its days are numbered. But if not, if he quite often receives energy recharge... Have you ever wondered why the books of great science fiction writers after a while find real life in their inventions? It’s simple: the more people read them, the more vibrant the energy potential of the image, the more likely it is that it will attract part of their energy to itself. This is how a hot air balloon, a submarine, a spaceship and much more appeared. It’s good when the created image brings goodness. What if it's the other way around?

It is worth thinking about the fact that when reading horror books or watching films, we create energy images of monsters that, feeding on collective energy, actually exist in the subtle energy world! But this is reality!

And many images already have huge egregors. Their behavior style is predetermined. Predetermined by their creator and all those who feed these images. Maybe it’s time to think about the fact that some of the monsters of the subtle world were born by us, by our energy, in our consciousness? Now you need to create other images to defeat them.

The world of energies brings us a lot of mysteries, but one thing is already known for sure - we need to follow our thoughts and drive away those that bring evil and destruction.

In fairy tales, people brought goodness, positive thoughts were born in them. Children, reading a good fairy tale, see it in their minds, thereby winning the battle against evil every time. Therefore, every child makes a huge contribution to the energy of the Universe. This energy is capable of extinguishing, albeit a small, but still significant part of the negative thoughts sent into the Universe by adults.

If you want something bad, you will never feel happy even if you get what you want. An unclean goal can get in the way of the flow of life. And you can easily imagine the consequences of this if you remember what happens when, during heavy rains, an obstacle formed, for example, by a fallen tree, stands in the way of the flow of fast-moving water. What if it was a hurricane? Can you imagine its consequences, which claimed not only material wealth, but also human lives? Something similar happens in the world of thoughts and energies. If your desire is pure, its fulfillment always brings satisfaction.

Any knowledge can be used in two ways: for good or for harm. For example, astral karate.

To do this, for the materialization of your thought form to occur, you need to imagine everything well, see how it will be. Here’s an example: someone accidentally stepped on your foot in a transport, and you responded: “So that you... so that you...” And this thought form programs a person. This is the so-called “damage” among the people. Remember: sooner or later she will return to you. Now think about it, do you need this?

The spread of thoughts invisibly saturates the entire atmosphere with its essence. Thought has the ability to become denser and even crystallize. Someone else's thought usually penetrates consciousness by the sound of a monotonous vibration.

The fact that a thought materializes into an image (energy) was known to the ancient shamans. They created images, empowered them and gave birth to them with their energy, then supported them until they achieved their goal. They often attracted all members of their community into their “games” and directed their energy towards the image they created. Their knowledge was passed down from generation to generation to selected individuals.

But you must know that for such experiments the soul is punished. We will all be held accountable for every negative image we create. No one dares to violate the laws of nature; this is not forgiven to anyone. Who is a person that he can interfere in the destinies of others and experience vain satisfaction from his own successes? If you helped someone with advice, can you be proud of that? And is it necessary to be sad if someone who has been healed and guided on the true path again strays from it? Of course not. Why? Yes, because it is unnatural, harmful and distracts your spirit from improvement.

Never deprive your spirit of freedom.

And in order to solve important problems, improve our lives, improve health - both ours and those of our loved ones - we must reconsider our way of thinking, reconsider our principles of life, and change ourselves. This is the most difficult thing.

Never use thought energy on people who do not ask you to do so; do not become attached to the results of your own activities.

If you intentionally or involuntarily created negative images, destroy them, either destroy them with the power of thought, or defeat them. Your thoughts should be beautiful and harmonious, that only goodness and love should reign around you.

Without experiencing pain, you cannot understand how others suffer. This is the only way you can learn to empathize. Without knowing what an energy strike is, it is difficult for you to imagine what damage it can cause to your health. But your unseemly thoughts, slander, fantasies about the death of other people carry precisely this energetic blow. Come to your senses and start monitoring your thoughts, directing them only into the flow of love and kindness.

Every action has a past that caused it; Every action has a future into which it will grow. The reason for every action is hidden in the desire, its motivating motive, and in the thought that formed it.

From the book Closeness. Trust in yourself and others. author Rajneesh Bhagwan Shri

Be Yourself Trust is only possible if you first trust yourself. The most fundamental thing must happen to you first. If you trust yourself, you can trust me, you can trust people, you can trust existence. But if you don't trust yourself,

From the book Seven Horizons of Power author Sherstennikov Nikolay Ivanovich

Chapter 4. TEACHING THE THOUGHT IMAGE TO WORK If we create in our imagination an image of fire in the palm of our hand, then at best we will feel a slight warmth. If you regularly train your imagery, you can achieve a feeling of intense heat. Well, in especially bright

From the book The Path to Freedom. Good and evil are a game of duality. author Zhikarentsev Vladimir Vasilievich

Be yourself In the first book, we examined in detail how the principle works: “External Equals Internal.” Let me ask you to record this again. The External is Equal to the Internal everywhere and always. And now I will give an example when a person does not see this. I ask the woman: “Do you agree with

From the book Survival Experience. Part 3 author Lazarev Sergey Nikolaevich

Working on yourself Once, while looking through the seminar CDs, I heard from the author himself: “And you write me long letters... Tell me everything in them...” I advised many people to use this experience, which I have used for 15 years ago, after searching and testing many

From the book Keys to Health author Gamleshko Irina

From the book How to Become a Wonderful Person by Colin Wright

Laugh at yourself You will make mistakes. You are not perfect. Learn to laugh at your mistakes, your successes, the things you love, the things you hate, the things you do, and you will be able to recover from a stupid mistake faster and it will be much easier for you with hard work,

From the book Healthy Heart. A unique program for improving the cardiovascular system author Bragg Paul Chappius

Chapter 1 What Our Heart Is The Heart and the Cardiovascular System To understand the causes of heart disease, you need to know something about the heart itself and the cardiovascular system. As you know, the heart is a complex, multifunctional muscular organ, powerful

From the book In Search of Truth by Viilma Luule

From the book The Norbekov Phenomenon. Dreams about the main thing. by Firth Arnold

On July 30, MSN Hollywood Pictures Snickers Corporation presents... I dreamed that I was a brilliant scientist and was climbing rocks. Don't ask me why, I don't understand myself. Maybe he got lost. The rocks are reddish, quite high, oddly shaped. Below is a river. According to that

From the book Healing with Thoughts author Vasyutin Vasyutin

Talk...to yourself! You need to clearly and unambiguously identify your problem. When it is clearly understood by a person, then in the end he will definitely solve it. So that you understand well: what do you REALLY want? I offer these techniques: Stand in front of the mirror, look

From the book How to Manage Yourself and Your Life. 50 simple rules author Tkachev Pavel

From the book Down with the extra pounds! Fast and forever! Chopra method used by Hollywood stars by Chopra Deepak

From the book He is yours, she is yours. The Path to an Amazing Family Life author Bykova O.

From the book For you, girls author Ievleva A. S.

From the book Choiceless Awareness. A collection of excerpts from conversations author Jiddu Krishnamurti

From the book Super Brain Training to Gain Superpowers author Mighty Anton

The set of laws for which external legislation is possible is called doctrine of law(lus). If such legislation really exists, it is a doctrine of positive law, and a person versed in this doctrine, or a jurist (lurisconsultus), is said to be legal expert(lurisperitus), when he also knows external laws from their external side, that is, from the point of view of their application to cases occurring in experience; the doctrine of law can also become jurisprudence(lurisprudentia), however, without combining it with jurisprudence it remains only jurisprudence(lurisscientia). This last name refers to systematic knowledge of the doctrine of natural law (lus naturae), although the jurist must in this doctrine give unchangeable principles for all positive legislation.

§B What is law?

This question can also confuse lawyer- unless he wants to fall into a tautology or, instead of a general decision, refer to what the laws of any country have ever stated - as the notorious question: “ What is truth?”, addressed to logic teachers. What follows by right (quid sit iuris), i.e. what the laws say or said in this or that place at this or that time, he can still indicate; but whether what they demand is right (recht), and what is the universal criterion on the basis of which one can generally distinguish between right and wrong (iustum et iniustum) - this remains a mystery to him if he does not at least temporarily abandon the indicated empirical principles and does not seek the source of these judgments in reason alone (even though the mentioned laws served him as a good guide for this) in order to establish the basis for possible positive legislation. The purely empirical doctrine of law is the head (like the wooden head in the fable of Phaedrus), which may be beautiful, but, alas, has no brain.

The concept of law, as it relates to the obligation corresponding to this law (i.e. its moral concept) , Firstly, concerns only external, and, moreover, practical, relations between persons, since their actions as actions can have (direct or indirect) influence on each other. Secondly, the concept of law does not mean the relation of arbitrariness to at will(hence, to the pure need) of another [person], as is the case in beneficent or cruel actions, but only the attitude towards arbitrariness another [person]. Third, in this mutual relation of arbitrariness even matter this arbitrariness, i.e., the goal that everyone pursues in relation to the desired object, for example, the question is not raised whether the one who buys it from me for resale can also receive his benefit from the product or cannot; the only question is about form relations of bilateral arbitrariness, since it is considered exclusively as free, and whether the act in this form is compatible one of two [persons] with freedom another, consistent with universal law.

So, law is a set of conditions under which the arbitrariness of one [person] is compatible with the arbitrariness of another from the point of view of the universal law of freedom.

There are pathogenic bacteria called “mycoplasma” and “ureaplasma”.

What are ureaplasma and mycoplasma?

They cannot be detected using a light or electron microscope because their size is too small. The only way is bacterial culture of the flora in the laboratory. A polymer reaction occurs, during which traces of the presence of these pathogenic organisms inside the human internal environment are detected.

Other types of mycoplasmas and ureaplasmas can cause diseases of the human genital and urinary tract, in particular ureaplasmosis and mycoplasmosis. These diseases are similar in their course and symptoms, the difference is the causative bacteria, and, therefore, the antibiotic that will be used to treat this type of disease.

If mycoplasmosis, ureaplasmosis is treated comprehensively, combining antibiotic therapy with boosting immunity and physiotherapeutic procedures. In addition, if the patient has a regular sexual partner, then both need to be treated. The fact is that when treating plasmosis, the body does not produce memory cells, and as a result, acquired immunity against these bacteria does not appear. The disease is sexually transmitted, so if a sexual partner is infected, during the next sexual intercourse the body of the recovered person will again catch the pathogens, become re-infected and a relapse will occur.

What diseases can be caused by plasma?

Plasmas can cause diseases:

Inflammation of the prostate gland.

Urethritis.

Pyelonephritis.

Ureaplasmosis, Mycoplasmosis, various chronic and acute forms.

Inflammation of the uterine and adnexal tissues.

"Fading" of pregnancy.

Early birth.

Miscarriage.

Damage to the placental membrane.

Chronic forms of diseases require a complex of various immune-boosting and physiological measures, regular exercises, proper nutrition and a combination of several types of antibiotics. To determine which ones, you can do a culture test for sensitivity to antibiotics.

what is chemistry?

Alternative descriptions

System of knowledge about the patterns of development of nature, society and thinking

An area full of people wanting to snack on granite, especially since wages are constantly being delayed

Lesson learned from life experience

. "... and life" (magazine)

. "...tender passion"

. "Granite" knowledge

. “His example is for others...” (Pushkin)

. "His example to others..."

. "Spanking is not a torment, but go ahead..."

The Academy is her temple

Astronomy

Botany

Botany and physics

Genetics

Granite student food

Its “granite” is gnawed by everyone who follows the principle “live and learn”

Students are gnawing on her granite

Its granite is beyond the strength of the slow-witted

She is moved by a scientist

G. teaching, training, training. Life is a science, it teaches through experience. Give someone, go, or take someone into science. Not for flour, for science. The whip is not torment, science is ahead. Science is not flour (not beech). Science teaches only the smart. Science is to a fool what fire is to a child. I’m not whipping my fur coat, I’m giving science to the young man (my friend hits the fur coat with a whip); what to teach or are learning; any craft, skill and knowledge; but in the highest sense this is called not just one skill, but reasonable and coherent knowledge: a complete and decent collection of experimental and speculative truths, some part of knowledge; harmonious, consistent presentation of any branch, branch of information. Mathematics is a vast science, which itself is divided into many special sciences. Scientific, scientific, related to science. Scientific education based on science. Scientific view, way of thinking, judgment of a scientist. Experience often argues with science (speculative) and scientific information. Teach, teach someone what; teach, educate, instruct, admonish, direct, lead; show, explain how to do or understand something; convey information, knowledge, and skills. He taught me both literacy and crafts. You can't teach someone who is stubborn. Teach a turtle to sweep nooses and a hare to dive. They didn’t teach him while he was laying across the bench and stretched out to his full length, you can’t teach him. Teach me how to be here, give me some wisdom! What soon bores you will soon teach you. You will teach a lot, but you will be left without bread. Receive, incite, induce and encourage something bad, harmful, or instigate, instigate (from the mouth?), persuade to do harm to someone or something bad, for example. false testimony before a court; teach, soften up. He was even taught to set fire to a house. I was taught to point to it. Don't believe evil rumors. Learn, learn, teach yourself and be taught; to adopt in word and deed from another. Where did you learn to read and play pranks? In schools, children learn everything bad. The servants are indoctrinated by scammers who call it burying people. Learning cf. will graduate science, science Sciences M. Star. and sometimes even now, valid. according to verb. on and on. Even a horse carries science. In the words of science and skill, we see a remarkable convergence. To do something according to science, at instigation, being prompted, by being persuaded to do something. Science vol. Vologda learned knowledge, craft; a person who knows a craft. A scientist is a pedant in science, a scholar, a person with a narrow and one-sided scientific view. Teach m. Psk. a student devoted to science, to learning, to teaching something

Magazine "... and life"

Both physics and philosophy

And chemistry, and physics, and mathematics

The root of the first word in the research institute

The region of those who want to gnaw granite

One of the "hostesses" of the Academy

She "gives joy to the old"

She feeds young men

Scientist's career

Ovid's poem "... of love"

Knowledge system

System of knowledge about nature, society

Systematic expansion of the field of human ignorance

Rival of art

Field of activity of a scientist

A field of activity that replenishes a person’s knowledge of his ignorance

Professors' Sphere

Lesson for the future

Lesson for life

Physics or botany

Philosophy, chemistry

Michel Gondry's film "... a dream"

Chemistry, physics, astronomy

Chemistry, physics, mathematics

Chemistry, physics, psychology

Good lesson for the future

What do they learn when gnawing granite?

Youth "nutrition"

The best way to satisfy personal curiosity at public expense

Its “granite” is gnawed by everyone who follows the principle “live and learn”

The Art of Authenticity

One of the forms of social consciousness

Previously - a place in the sun, now - a refuge for the poor

The most reasonable path to truth

System of knowledge about the patterns of development of nature, society and thinking

Art's rival, operating with facts

The sphere of human activity, the function of which is. development and theoretical systematization of objective information, knowledge about reality

Lesson learned from life experience

She gives joy to the old

Michel Gondry's film "... a dream"

. “spanking is not a torment, but forward...” (last)

Onegin's "...tender passion"

Intuition in the service of logic

The poem of the ancient Roman poet Ovid “... of love”

Getting news from outside the media

What can you learn by gnawing on granite?

The Academy is her temple

Field of activity that increases intelligence

She nourishes the young and gives joy to the old

. “his example to others...”

Book publishing

Cybernetics

Both biology and chemistry

Engine of progress

Sopromat - what is it?

Youth "nutrition"

. "... and life" (magazine)

Ovid's poem "... of love"

. “his example is for others...” (Pushkin)

What do they learn when gnawing granite?

What teaches, gives experience

. "...tender passion"

Cemetery of hypotheses, according to Poincaré

One of the "hostesses" of the Academy

. "granite" knowledge

. “spanking is not a torment, but go ahead...”

. "... is not and will never be a finished book"