Hello! In this article we will talk about a new area of activity - fundraising, which is increasingly used by charitable and non-profit organizations in our country.
Today you will learn:
- What is the job of a fundraiser?
- What sources are used to raise funds;
- What technologies and methods are used by fundraising firms;
- What are the features of this activity in Russia?
What is fundraising
Any organization needs a constant flow of resources. Some need funds and volunteers for charitable purposes, others need financial investments for confidence or development.
In Russia, most non-profit and non-profit organizations do not engage in systematic and thoughtful fundraising. Therefore, they often face the issue of lack of money, volunteers or partners for cooperation.
The new term “fundraising” is increasingly found in the media. It means a special technique for collecting financial assets and various resources for a specific project. Non-profit organizations that need volunteer or financial assistance are increasingly resorting to it.
The designation comes from the English combination “to raise fund” and literally translates as “raising funds.”
In developed countries, fundraising has long been actively used to raise funds for the following purposes:
- Capital for launching and interesting work;
- Financing developments and technical projects in science;
- Maintaining amateur teams and supporting sports events;
- Sponsoring candidates or headquarters in the political arena during elections;
- Charitable needs;
- Material support for cultural events, theaters or museums.
Traditional fundraising is just one area of work. The result could be volunteers' personal time, various goods and services, discounts on procedures, or generous patrons of the arts. The latter can help with promotion and advertising, provide transportation or premises for the activities of a non-profit organization.
Types of fundraising
Experienced fundraisers are becoming increasingly sought after specialists in Russia. This is the name given to professionals who raise funds using various methods and techniques.
In Europe and the USA, companies providing similar services on a contractual basis have been operating successfully for a long time. A striking example of fundraising is the Metropolitan Museum of Art in New York. Its staff officially employs more than 70 specialists, whose task is to collect donations and charitable contributions, and search for patrons of art to maintain the collections.
Fundraising objects can be the release of a disc by a beginning group or the arrangement of a children's playground. At a serious level, this means organizing international competitions or supporting long-term scientific research.
In European countries, entire companies and firms are professionally involved in strategy development, staffed by experienced marketers, managers and lawyers.
Professional fundraising can be project-based or operational. In the first case, it takes place for a specific event or startup. In the second, resources are attracted to ensure the activities of the fund and maintain its stable operation.
In addition, fundraising can be divided into two main types:
- Interior: the search for new resources and sponsors is dealt with by the managers of the organization itself;
- External: for successful work, third-party consultants or professional fundraisers, special consulting companies are involved.
Fundraising in Russia
In our country, the number of firms and specialists professionally working to collect finance and resources increases every year.
The emergence of a large number of non-profit organizations and problems with funding funds from the state lead to the need to hire professionals.
Russia lags significantly behind the United States and Europe in the number of people and companies constantly participating in fundraising projects from different sides.
Three problems hinder rapid growth:
- The distrust of ordinary people towards volunteer organizations and rich patrons of the arts;
- Reluctance to forcibly transfer contributions (especially when the standard of living of the benefactors is low);
- Lack of knowledge about the activities of charitable foundations, their closedness to most participants.
Nevertheless, the Association of Fundraisers already operates in Russia. Created in 2013, it provides ongoing training to professionals through master classes, seminars and brochures. She sets herself the task of turning the movement into a system that in a few years will unite all professionals and raise the status of their work to the proper level.
Fundraising is a targeted search for investors, sponsors, donors for your project, idea, business. These are not one-time requests for money, but a whole science of how to find permanent sources of funding.
This is interesting! The word came into Russian from English. Fundraising literally means “to obtain financing” (raise – find, fund – cash).
In Russia, fundraising is sometimes confused with social events, fundraising for non-profit activities, but they are not the same thing. Fundraising is one of the areas, but money is collected not only by charitable, but also by commercial projects.
Fundraising principles
Any activity can become the object of a fundraising scheme:
- release of a music disc;
- opening a medical office;
- environmental protection;
- Scientific research.
Sometimes Russian citizens become fundraisers without even knowing it. When a girl publishes a photo of a kitten on her VKontakte page and announces a fundraiser for its treatment, or musicians publish an appeal for financial assistance to record a new album, these are elements of a spontaneous fundraising strategy.
However, serious fundraising is a targeted strategy for finding resources that uses modern tools and technologies. A fundraiser is a professional who receives money for his work, and a fundraising company is a serious organization with a dozen employees. She uses the achievements of various sciences (psychology, sociology, marketing) to make fundraising regular and turn individual streams of charity into cash flow.
Thus, fundraising is the rules, methods and technologies for attracting money and other resources. Recruitment work meets three criteria:
- transparency and openness (a person must understand where the money is going for);
- accessibility (donating is easy, there are no barriers);
- control (people need confidence in the intended use of their money).
Traditions of charity in the USA and Western Europe
In France and Germany, entire clinics, scientific laboratories, and art galleries operate thanks to the attraction of voluntary contributions. Charitable activities by individuals and corporations are a long tradition. Individual citizens supervise institutes and schools, hospitals and hospices, support non-profit and business projects - sometimes throughout their lives. Even poor people consider themselves obligated to give part of their income to non-profit activities.
Those who use Wikipedia paid attention to the site administration’s request to make a donation for the development of the resource. This is a vivid example of working on a fundraising scheme. The electronic encyclopedia does not publish advertising, so the non-profit organization Wikimedia Foundation collects funds to support the resource. In 2 years, it collected 20 million dollars with a planned annual budget of 28 million. Money is contributed by organizations and individuals.
In European countries in the second half of the 20th century, there was a reduction in state subsidies for culture, and fundraisers got down to business. Intermediary fundraising agencies were created: Arts&Business, Comedia in the UK (provide financial support for cultural projects), the Gan charitable foundation in France (sponsors French cinema), and the German Federal Cultural Foundation in Germany. In Russia, a similar role is played by the Institute of Cultural Policy, founded in Moscow in 2002.
In the USA, the Metropolitan Museum of Art operates under a fundraising scheme. Its sourcing department has 75 employees. Their responsibilities include marketing planning and market surveys, preparing and executing fundraising campaigns from individuals and corporations. These are just large examples - there are hundreds of such projects in Western Europe and the USA.
You should know this! Companies collect and accumulate funds, and also look for candidates who could receive funding (grants). The agency’s profitability and its reputation depend on the “correct”, targeted use of funds.
What is the job of a fundraiser?
The profession “fundraiser” is not included in the classifier, but in the list of vacancies it appears more and more often in Russia. Businesses and non-profit organizations would welcome a fundraiser on their staff. But it’s difficult to find an experienced person in Russia; you have to train professionals yourself.
A fundraiser (in Russia, such people are also called founders) does not stand with a donation box near a shopping center. He develops a fundraising strategy, communicates with potential donors, participates in television programs, prepares promotions, and seeks investments and grants.
In general, the fundraiser’s work algorithm can be divided into the following stages:
- Provide information about your activities to potential investors (donors).
- Find people who are favorable to the activities promoted by the fundraiser; get resources and money from them.
- To interest loyal donors in becoming permanent curators of the organization’s activities.
Who can be a donor and transfer funds:
- private individuals;
- commercial enterprises, corporations;
- government agencies;
- non-profit charitable organizations.
In Russia, attracting resources from a wide audience is the job of non-profit social organizations. To support a business, it is better to apply for a grant from special funds (non-profit structures that raise money to finance certain types of activities). Among private investors, the Soros Foundation, Ford Foundation, Xerox Foundation, Apple, General Electric Fund are known (the latter finance projects in related activities). The fund has conditions and criteria for issuing grants - they are distributed on a competitive basis.
The state also allocates financial resources - this is the competence of local authorities and regional state funds to support entrepreneurship. The fundraiser’s task is to find a specialized organization, prepare a package of documents and submit an application for a grant.
Important! It is very important for a donor (philanthropist) to know that the money transferred by him will be used for its intended purpose. Therefore, part of the fundraising department’s job is to ensure that funds are used for the intended purpose.
Promotions and events
To attract the attention of potential investors, the organization carries out a set of events. It can be:
- fairs, charity bazaars, lotteries, auctions;
- television shows, concerts, holidays;
- targeted collection for a one-time event or in favor of a specific person.
Representatives of the organization meet with sponsors in person or send out mailings to interested parties. They also announce fundraising through television and the Internet, using ad sites, the press, crowdfunding sites, and social networks. The purpose of “high-profile” events is to attract an audience, collect information about potential investors and people willing to donate money for causes they understand. Then the founder starts working with the database. He calls people, sends letters of gratitude, informs about upcoming events, and reminds them of himself.
You should know! A serious fundraising company plans its activities for 3-5 years in advance. A quarterly list of events is compiled taking into account the territorial aspect. Along with planning and carrying out actions, they are analyzed and controlled.
The strategy for finding money is somewhat similar to starting a business. Its main stages:
| 1. A business plan for the project is drawn up | They calculate income and expenses, determine sources of financing: which items will be paid for with clients’ money, which with personal funds, which with donations. |
| 2. The target audience is determined | It is necessary to answer the question of which social (professional) group is best to turn to for funding. If the project is related to scientific research, then it will be supported by people with higher education and corporations working with high technologies. |
| 3. A sponsorship offer is issued | The answer is given to the question: what exactly to ask from a potential sponsor (donor) and what the organization offers in return. |
| 4. A set of activities is being carried out to attract attention to the project and raise money | They organize promotions, send out letters and invitations, and hold personal meetings with investors. |
| 5. Complete the project, analyze its effectiveness, make adjustments to the further work plan | At the end of the project, the results are summed up, sponsors are thanked for their participation, and a report on the funds spent is necessarily generated. |
Important! The purpose of the funding must be clear to the donor. The fundraiser is also required to provide reports on the use of funds.
Money collection technologies
In what ways does the fundraiser raise funds?
- cash to the cash register or donation box;
- non-cash to the organization's current account;
- through the sale of souvenirs, commemorative badges, event tickets;
- in the form of a grant or subsidy;
- through interest payments on goods sold.
Cosmetic companies Mary Kay and Avon have programs to raise funds for scientific research into the problem of cancer: when selling a product marked with a special marker, contributions are made to the corresponding fund. For the consumer, this is a convenient form of donation - there is no need to travel somewhere to deposit money; In addition, in exchange for contributions, the consumer receives a product. For cosmetic brands, this is both charity and advertising, since customers are loyal to a company that is ready to participate in social projects.
One of the founder’s priorities is to make contributions not just regular, but to simplify the process so that a person does not have to go to the bank’s cash desk and fill out multi-level forms. Fundraising company websites have “buttons” that make it easy to donate money. There is also a mechanism for regular payments - for example, 1% of the amount of online purchases is deducted to a bank account.
Note! Internet banking has opened up new mechanisms for fundraising management, because organizing fundraising through electronic payments is much easier and safer than collecting funds manually.
Although technologies were developed in cultural and social projects, fundraising management also became part of commercial enterprises. One of its varieties is crowdfunding (raising funds to launch a commercial project via the Internet).
5 ways to become a successful fundraiser
- study the needs of the market, convince the audience that they will support an important project, and create a sense of belonging to a common cause;
- analyze the motives and incentives that drive people who are ready to help with monetary or other resources;
- look for and implement simple ways to transfer money;
- maintain contact with patrons and donors, provide reports on funds spent;
- regularly hold “high-profile” events, come up with original ways to attract attention to your project.
Specifics of Russian patronage
In Russia, the fundraising market is at an early stage of development. In the USA and Europe, 50-70% of citizens make voluntary contributions; in our country this figure does not exceed 5%. While in Russia the operational type of donations is thriving (when funds are collected for a specific person or event), but even here the volumes of funds raised are not comparable with the amounts collected by popular founders in America or Europe.
What prevents fundraising technologies in Russia from “gaining momentum”:
- low financial literacy (people are sure that some organizations that collect money on a voluntary basis are scammers);
- people’s distrust of Russian business as such (why give money to someone who won’t succeed anyway);
- a memory of the Soviet era, when contributions for various projects were forcibly collected from citizens of the USSR.
As a result, a number of Russian crowdfunding projects (SmartMarket, VCStart) are forced to cease operations. What remains are Planeta.ru (supports artists and musicians) and Boomstarter (finances business startups and creative projects).
There is an Association of Fundraisers in Russia. Its founders are heads of non-profit charitable projects and foundations. The organization conducts seminars, master classes, publishes informational articles and information about vacancies.
This is interesting! International practical conferences “White Nights of Fundraising” are held annually in St. Petersburg.
Conclusions and results
Fundraising is a set of activities that will help you find resources for your project and make voluntary contributions regular. The fundraiser has his own tools and technologies that will help attract the interest of investors, philanthropists and sponsors. To achieve results, it is important to conduct a market review (assess how ready society is for voluntary financing of other people’s activities), choose the right social direction for the action, and ensure control over the expenditure of the collected money.
Important! According to experts, fundraising schemes have proven to be viable during the crisis. People limited themselves in purchases, but continued to transfer money to projects close to them. In Russia, an avalanche-like implementation of fundraising strategies is expected in the next 2-3 years.
Surely, walking through a train station or other building, everyone noticed boxes for donations to some religious organization; some may have dropped a coin or two in there. On the Internet, a striking example of such fees is Wikipedia - probably everyone, once visiting the site’s page, came across a large window asking them to invest an amount for the benefit of the project. After all, Wikipedia only survives due to such kind users - no one else pays for the site.
Such phenomena, whether in real life or virtual, acquired an English name, which has moved unchanged into our language - fundraising.
What is fundraising
Fundraising, or in Russian - collection of donations (fund - financing, raise - collection), is understood as the attraction by an organization from outside of material and intangible resources for the implementation of a project or for the existence of the organization as a whole. Fundraising is mainly used by non-governmental non-profit organizations operating in various fields.
Thus, fundraising includes three main sequential goals:
- Obtaining the necessary resources;
- Achieving the purpose for which the collection was carried out;
- Improving the well-being of society as a whole.
According to the purposes of fundraising, two types of fundraising are distinguished:
- Project - the collected resources are used to complete a specific project;
- Operational – financing for the functioning of the organization; This type is intended to cover the running costs of the community.
Another classification is related to whose efforts the company is collecting donations. Fundraising is distinguished:
- Internal – the organization places the search for resources on its own shoulders; the employee responsible for this is called a fundraiser in this situation;
- External – a qualified consultant (“professional fundraiser”) is hired to find funding.
In addition, in its search activities, the community can turn to volunteers, that is, interested people who are ready to invest their time and (or) money for the benefit of the idea.
Resources in fundraising
Fundraising is not just about collecting money. Donations also include information, premises, time, qualified personnel, and so on. To raise funds, a non-profit organization can hold mass events, attract volunteers, establish mutually beneficial partnerships with other organizations, collect membership fees, and many others.
Sources of resources in fundraising are divided into several types. Let's look at each of them in detail:
- Sponsor - a legal or natural person who supports an event or organization under certain conditions, often to advertise their own name;
- Investor - a person or organization that makes an investment to make a profit later;
- Grant-giving organization - as the name suggests, such organizations provide grants, that is, donations to achieve a specific goal;
- Patron - an individual who provides selfless charitable assistance on a voluntary basis;
- Donor is an organization that makes donations on a competitive basis.
Areas where fundraising is used
The most traditional area of application of fundraising is the public sphere. Donations are collected to help the poor, pensioners, and veterans.
Voluntary contributions to science enable scientific research to develop new technologies. As a result, the fundraising firm may find itself ahead of its competitors.
In the educational sphere, fundraising is common to help school and higher education. The image of a philanthropist caring for the younger generation created by such activities often attracts sponsors.
In culture, funds are raised to support the fields of literature, music, cinema, visual arts, and the like. For foreign organizations, this is a good way to establish international market relations, as they show interest in the human values and creativity of a given country.
In recent years, donations in the field of health and ecology have been gaining momentum. The state and society highlight them as important, pressing problems.
May the hand of the giver never fail!
Foreign words dilute our mighty and great language more and more every decade. Many of them become an integral part of speech, others still raise questions. And although the concept of “fundrising” came into our lives 20 years ago, many people do not understand what fundraising is. Let's figure it out today.
The term “fundraising” or “fundraising” comes from the English. “fundrising” in a broad sense means raising money, attracting it from third-party organizations and investors. But unlike investments, which require a return of the invested amount and earnings, the money is transferred forever, without return. Therefore, the main purpose of these transfers is charity and support of non-profit projects.
Abroad, fundraising activities are very developed, and there are educational institutions that train professionals. Hundreds of fundraising events are held every year. Charity has been put on stream, one might say. In Russia, as usual, everything is different, and very few non-profit partnerships engage in raising funding regularly, rather than waiting for that benefactor to show up unexpectedly. 
Who is a fundraiser?
People who raise funds are called fundraisers. In the USA they are divided into internal and external. Internal - employees of an organization that needs money, external - professionals who are outsourced. The institute of professional fundraisers is not developed in Russia.
Methods of attracting money are very similar to standard sales channels: cold calling by phone, personal selling during an acquaintance or meeting, mailing and holding specialized events.
What types of assistance are there?
Monetary assistance can be targeted, directed to a specific person or organization, or simply transferred to the fund in the general budget. They help both people and companies or associations. With the help of people everything is simple. Fundraising goes towards treatment, operations, supportive therapy, medicines and medical equipment.
If we talk about organizations, they support in the following cases:
- research and development;
- environmental programs;
- social programs;
- education.
Individuals who carry out socially significant activities, social projects or scientific experiments can also receive funds.
There are different types of support: grant, sponsorship, patronage and patronage.
- Grants are usually awarded to scientists for research, as well as promising young talents in all fields;
- Patronage - refers mainly to culture and art;
- Sponsorship - exchange of charity for advertising and brand promotion;
- Patronage involves providing assistance on a regular basis and establishing rights over the subject.
Development in Russia
Today we are witnessing the emergence of professional fundraising in Russia. If you want to make fundraising your profession, now is the time to start. From scattered public organizations and celebrity parties to raise money, a full-fledged industry is being formed with its own association, regular conferences and awards. NGOs - non-profit organizations - are now collecting money for charitable purposes. Since 1996, their activities have been regulated by special law No. 7-FZ, but changes are made to it almost every year. There are many types of NPOs, but not all of them are involved in charity: even gardening partnerships are one of them. Fundraising organizations - public associations and foundations.
In 2013, the Association of Fundraisers (Nonprofit Partnership Fundrisers`Association) was created. In 2016, the Association established the Golden Cat award. Award nominations:
- social advertisement;
- Internet newsletter;
- charity event;
- online promotion;
- startup.
The main event among the pros is the White Nights of Fundraising conference.
Important: In 2017, the X International Practical Conference “White Nights of Fundraising” is scheduled for May 22-25 in St. Petersburg.
There is another association operating in our country - the Donors Forum, the main motto of which is “About charity - professionally.” It includes large grant-giving organizations. According to the Forum, there are approximately 2,500 non-profit charitable organizations in the Russian Federation, but only a fifth of them regularly support various projects and people with their own money. It is these organizations that you should turn to for any type of assistance.
7 rules for successful fundraising
Fundraising is also an activity, and it requires a systematic approach. Basic rules for successful fundraising for your project:
- Non-commercial nature of activity
Once again, you can only raise money for non-profit activities. Of course, you can try to make money on this, but then we will talk about investing, and these are completely different rules of the game. Therefore, it is a socially significant project, something that will benefit, if not all of humanity, then at least a certain group of people.
Important: If someone decides to lie and collect money for themselves personally, under the guise of charity, then this is generally fraud and a criminal offense.
- Big people have big tasks. If you are honored to receive a big person for help, remember that you will need to ask for significant things right away. People from the very top of business or government are accustomed to solving turnkey problems. They will not be interested in collecting money from the world; they will be ready to immediately solve the pressing problem. Therefore, if you have, for example, 2 tasks: to find 500,000 rubles for current activities, for which you collect 20,000-50,000 rubles from different philanthropists, or to buy laboratory equipment for 300,000 rubles, ask only for equipment and the entire amount at once.
Important: Big shots like completeness: there was a problem, now there is no problem. They solved it.
Important: Even 10 rubles are not lying around on the road, they need to be earned.
- Good tone. No one has canceled etiquette. In money matters it is more important than anywhere else. Be sure to thank the benefactor both immediately and later. This could be a postcard, a box of chocolates, a sample of trial products, an invitation to a charity evening. It’s good to post your gratitude on a page on the Internet, on social networks, or send your gratitude on the organization’s letterhead to the philanthropist’s office. The main thing is that it must be sincere and appropriate.
Summary
Fundraising is the collection of funds for all types of charities and non-profit projects. It represents a separate professional activity that must be engaged in constantly.
From the investor's point of view, this is a purely charitable event, which never, under any circumstances, provides for a return on investment.
From the point of view of the person asking, funds can only be received for gratuitous projects and social assistance. It should be taken into account that traditionally people donate for the treatment of children, while other areas collect much less money. Even if you look at the projects that received the Golden Cat award last year, 4 out of 5 were related to children and 1 was a project to help the elderly. In such conditions, it is very difficult to find money to finance activities not related to medicine.
Important: If you need money for a commercial project, but are afraid to attract full-fledged investments, you can try your luck in crowdfunding.
To raise money for scientific development, research, social events, environmental protection, and education, it is better to contact specialized funds. The main NPOs in Russia suitable for such purposes:
- Vladimir Potanin Foundation - education and culture;
- Rybakov Foundation - education, social projects, student entrepreneurship;
- Vita - animal protection;
- Mikhail Prokhorov Foundation - culture;
- International Fund for Technology and Investment - education, science.
Better yet, do charity yourself. As the scripture says: “For the poor on earth will never cease, therefore I command you, saying: Open your hand to your brother, to your poor and to your needy in your country.” Be generous! Good luck!
. Sponsor can be either an individual or an organization, whose assistance can be free or paid. The latter involves the dissemination or popularization of information about the sponsor; a donation agreement is drawn up for mentioning the brand. Donor- an individual or organization making gratuitous donations or sponsoring grants on a competitive basis. Patrons are private individuals making free donations.
Fees are divided into targeted requests And program activities. Targeted collections attract more people, as they are aimed at helping a specific person, most often experiencing health problems. Program fees are organized to sponsor social services or large-scale programs. The costs of salaries of employees and attracted specialists, as well as indirect expenses can be included in any type of fees. Examples include programs for the rehabilitation of people with disabilities and the social adaptation of children without parental care, as well as the organization of regular volunteer assistance in hospitals. The transfer of donations can be carried out either by bank transfer or through cash payments. As a rule, you can make a donation through the organization's cash desk, bank or specially installed terminal.
Story
Fundraising through a book festival, 2005
In the world
The practice of collecting donations for socially significant purposes dates back to the 17th and 18th centuries. One of the first major patrons of the arts of that time was the European Medici family, which sponsored the scientific discoveries of the Renaissance. Another example is the Rothschild family, which throughout the 20th century owned the largest fortune in the world and regularly donated to charity. The term “fundraising” itself arose in the United States in the 19th and early 20th centuries to refer to the collection of donations for social projects of the “third sector” - an area of the economy that unites non-governmental organizations. At that time, the sector was engaged in tasks that were ignored by private and public institutions. Thus, in 1900, the first major fundraising project was carried out, organized by Charles Ward and Frank Pierce to build the building of the Christian volunteer organization YMCA in Washington. In 1931, the New York Community Foundation was founded based on donor donations. (English)Russian, the donors of which independently determined what the funds should be used for.
Since the 1950s, the share of NPOs in the “third sector” of the United States has increased significantly, which made it possible to distinguish fundraising as a separate management discipline. After the end of the economic crisis of 1973, the government reduced funding for NPOs, as a result of which the latter began to use various types of fundraising strategies. Currently, there is a developed institution of charity in the United States - by the end of the 20th century, more than 1.6 million non-profit organizations were registered, with a total budget of $800 billion. Donations from companies and large entrepreneurs are also common. Thus, the founder of the social network Facebook, Mark Zuckerberg, donated more than $45 billion to socially important projects. Apple is also active in charitable activities, spending about $30 million annually. Entrepreneur Warren Buffett is one of the world's top donors - from 2006 to the present, he has given more than $30 billion to charity.
Russian experience
Charitable activities in Rus' began with the adoption of Christianity in 988. Over the next centuries, monastic institutions became the main centers for providing assistance to the disadvantaged, and the main motivation of donors was personal motives, since by giving alms, a person felt closer to God.
Modernity
Donation box in one of the Russian churches, 2018
Undeveloped areas of charity in Russia remain helping people in difficult life situations: HIV-positive, chemically dependent, those who have served their sentences and emigrants. This is due to a general distrust of NPOs and an unfavorable legislative environment. Thus, the bill “On Non-Profit Organizations” adopted in 2012 significantly reduced the activities of NPOs, some of which were recognized as foreign agents. These included the Levada Center, the regional organization for helping refugees and forced migrants “Civil Assistance”, the center for the study of political repression “Memorial” and others. The restrictions imposed affected the status of organizations and reduced their budgets.
The most difficult thing is to raise funds for infrastructure projects of NPOs aimed at the activities of organizations. An example is the work of the editorial board “Such things”:
| Subscriptions for monthly donations in favor of “Such Affairs” are weak, although they read us well. And they donate money well to those we talk about. Sometimes, when at a planning meeting they announce to us how much we have raised this time for the work of the portal, it is offensive to the point of tears. At the same time, prices for tickets and hotels are rising, business trips are becoming more expensive, as is life around. Already now we have difficulty flying to distant regions, and many necessary business trips are cut off because it is not possible. And there, in the conditional: , and making a profit from joint investments. The main principle of crowdfunding is the statement of a goal and the determination of an accurate calculation of funds to achieve it. As a rule, this type of fundraising is carried out via the Internet, all information about the collection is publicly available. - No. 10. |